2^nd Annual Innovation & Entrepreneurship Summit November 04-05, 2019 Paris, France

Ageing and Entrepreneurship both go hand in hand. Late career transitions to entrepreneurship are often discussed as the most promising way address some of the problematic implications of population ageing. A number of studies on late-career transitions and entrepreneurship intentions amongst those over 50, or close to retirement.

Branding means designing and implementation of marketing activities and programs to construct, measure, and manage brands to make best use of their value.

There are various steps one should follow while strategic branding. They are:

1. Identification and establishment of brand positioning

2. Plan and implement brand marketing campaigns

3. Measuring and interpreting brand performance (audit)

 4. Increasing and sustaining of brand equity

Cultural and creative entrepreneurs are a key driver of economic development. Hence, it is important to generate a more detailed understanding of their entrepreneurial mind-set and their behaviour.

Data science cannot be ignored by today’s smart entrepreneurs.  The web is full of “data-driven applications. “Every e-commerce application these days is a data-driven application. There is a database behind a web front end and middleware that connects to a number of other databases and data services. Merely using data isn’t really what we mean by “data science.” A data application obtains its value from the data itself, and produces more data as a result. It is not just an application with data; It is a data product. Data science enables the creation of data products with the help of the various technologies.

With entrepreneurship today witnessing the advent of smart solutions, there have undoubtedly been numerous instances wherein issues plaguing the vast majority of the society have found mitigation. On deeper analysis, the key behind the smart models are the data which is derived from what is available in society. From an investment perspective, the venture capitalists also seek data science models that actually delve deep into technology.

Innovation?

Innovation is nothing but transforming an idea or invention into a good or service that creates value or for which customers will pay.

Technology?

Making modification, usage, and knowledge of tools, machines, techniques, crafts, systems, and methods of organization, in order to solve a problem, improve a pre-existing solution to a problem, achieve a goal, handle an applied input/output relation or perform a specific function.

Disruptive Technology?

An innovation that helps create a new market and value network, and eventually disrupts an existing market and value network (over a few years or decades), displacing an earlier technology.

Entrepreneurship?

The capacity and willingness to develop, organize and manage a business venture along with any of its risks in order to make a profit.

Relation: Innovation leads to Technology that leads to many opportunities for the Entrepreneur.

Constructing a business means facing all kinds of ethical decisions. All successful entrepreneurs employ sound business ethics to bring the organization to a desirable position. The essence of entrepreneurial ethics is to form entrepreneurs; whose actions can grow wealth in any society.

These ethics are basic principles that should be employed by every entrepreneur or businessmen as to succeed in life, thereby creating impacts in the society.

Entrepreneurial ethics lead to positive attitudes towards raising successful entrepreneurs, who would in turn build entrepreneurial institutions for societal growth and advancement.

Following these ethics, the entrepreneurs and the team works with great desire, determination and perseverance to achieve a common purpose. Sound and proper usage of these ethics makes it possible for business schemes to handle or tackle problems when they arose.

 The positive spirit is the way out of un-employment crises many countries are facing especially in the third world countries. Entrepreneurial ethics would lead to gradual development of various sectors in the economy including agriculture, commerce, technology etc.

Entrepreneurship and Gender

Entrepreneurship plays an important role in generating jobs, invention and growth. Fostering entrepreneurship is a vital policy goal for governments who expect that high rates of entrepreneurial activity will make sustainable jobs. Self-employment, also contributes to job creation in Europe, as 30% of the self-employed have employees of their own.

European-level data show that the self-employment sector has shown a degree of resilience during the recent financial crisis, as the comparative decline in rate of self-employment has been more moderate in comparison with remunerated employment.

It is argued that gendered socio‐economic arrangement ensures that businesses owned by women demonstrate constrained performance but this is not the same with under‐performance. Moreover, deep-seated epistemological gendered biases still continue which portray women as flawed entrepreneurs in spite of the absence of convincing data regarding essential gendered differences between the performance of male and female entrepreneurs.

Innovation and entrepreneurship are clearly flourishing, but what exactly is an entrepreneurial ecosystem and how can entrepreneurs benefit from it?

Studies from around the globe consistently link entrepreneurship with rapid job creation, GDP growth, and long-term productivity increases. That's why the new holy grail for governments in both emerging and developed countries is to create an environment that nurtures and sustains entrepreneurship. Unfortunately, many governments take a misguided approach to building entrepreneurship ecosystems. They pursue some unattainable ideal and look to economies that are completely unlike theirs for best practices. However, today the most effective practices often come from remote corners of the earth, where resources-as well as legal frameworks, transparent governance, and democratic values may be scarce. Drawing from lessons learned in such countries as Rwanda, Chile, Iceland, Israel, and Colombia, this article defines nine principles for building a successful entrepreneurship ecosystem:

Family firms enjoy a number of advantages and serve as some important drivers of economic growth. They also run into a maze of complexities which bring them a lot of potential risks because of their own structure. Family disputes sorely demonstrate the importance of keeping a check on the complexity either by reducing it or managing it in a proper manner. In a family business it is seen that success is tied directly to how well a company manages the most unique five resources every family possess. They are Human capital, Social capital, Patient financial capital, Survivability capital and lower costs of governance.

Innovation and entrepreneurship are clearly flourishing, but what exactly is an entrepreneurial ecosystem and how can entrepreneurs benefit from it?

Studies from around the globe consistently link entrepreneurship with rapid job creation, GDP growth, and long-term productivity increases. That's why the new holy grail for governments in both emerging and developed countries is to create an environment that nurtures and sustains entrepreneurship. Unfortunately, many governments take a misguided approach to building entrepreneurship ecosystems. They pursue some unattainable ideal and look to economies that are completely unlike theirs for best practices. However, today the most effective practices often come from remote corners of the earth, where resources-as well as legal frameworks, transparent governance, and democratic values may be scarce. Drawing from lessons learned in such countries as Rwanda, Chile, Iceland, Israel, and Colombia, this article defines nine principles for building a successful entrepreneurship ecosystem:

The word “open innovation’’ itself speaks volumes. The concept of Open Innovation has generated an avalanche of interest. It is a business concept which was developed by Henry Cherbourg. It encourages companies to obtain outside sources of innovation in order to improve the product lines and shorten the time required to bring the products out to the market.

For many experts, this concept gave them a new language to speak about the nature of R&D. It has helped them to encourage business leaders to experiment with a wide range of new models for generating and commercializing innovation. Innovation scholars have also embraced this concept and have now even spawned conferences. Various governments have also re-aligned their policy frameworks towards open innovation.

Resilience is an important quality that is necessary for every entrepreneur to have. It is said to be the key ingredient for a successful Entrepreneurship. It’s an inherent to every successful entrepreneur that keeps one moving ahead even when the finishing line cannot be seen. A special combination of boldness and humility is required for one to really become a successful entrepreneur as you are actually building something that the world needs.  It actually measures your success.

Entrepreneurs are creative, innovative, risk taking, dynamic, flexible, and brave, opportunity recognizer, and leadership potentiality, and network builder, independent and self-reliant people. Entrepreneurship is a key factor on:

• Economic Growth and Development of countries
• Providing employment and job opportunity
• Enhancing productivity and production capabilities
• Contributing to the high levels of creativity and innovation
• Creating wealth and providing educate welfare

All new ideas and knowledge should be converted to profitable and useful products and services. And education for creativity, innovation and entrepreneurship should start from very early stages of childhood.

Smart cities are the future innovation centres for Entrepreneurship. The concept of smart city has been introduced as a strategic device to encompass modern urban production factors in a common framework. These cities use intelligent designs to promote the three core values- Liveability, Sustainability & Workability. These values open up even more spaces for a creative entrepreneurship. It uses the most upgraded artificial intelligence and the data that has been collected from city sensors in order to predict and respond to various disasters- be it an earthquake, fire or flooding.

Interest in the concept of social and sustainable entrepreneurship has been sparked over the last two decades due to frustration with inefficient, ineffective and failed action of government and philanthropic bodies, as well as the socially destructive behaviour of many businesses. An explicit and central social/sustainable mission, innovation, creativity and a strong market orientation are the distinguishing features of social and sustainable entrepreneurship. Social and sustainable entrepreneurs are committed to furthering a social and/or sustainable mission, and rank social, environmental or cultural impact on a par with, or above, profit. At the intersection of business, government and not-for-profit organisations, these social and sustainable entrepreneurs are now visible and having an impact on a global scale.

Women entrepreneurship is like a discipline for a child that begins at home. Women have been entrepreneurs in different ways. A house wife is an entrepreneur as she manages her time, strategizes and plans on ways to secures her children’s future, passionate about her home and family and wears so many more different hats for a successful life. It is always a great start for any woman who organizes herself and is able to dedicate to it with passion, seek opportunities and aggressively bonds with her decision making. I strongly believe the “Persistence is the key to success. When you are 100% passionate about the product and 10 times more passionate about the business concept, you are in the right direction”.

Start-ups and Real Global Entrepreneurship

Start-ups are seen as nation builders as they create a positive contribution to the nation’s economy and create jobs. They are identified as a newly emerged, fast-growing business that targets to meet a marketplace need by developing a viable business model around an innovative product, process, platform or some service. With their growing success they can bring fruitful economic benefits in the long run. This start up landscape has been growing rapidly over the world to create a change.

As we hear the word “Global Entrepreneur”, the question that strikes our mind is that what do they do?

A Global Entrepreneur struggles to develop entrepreneurial leadership through real-world experience in a start-up. If you are looking for a short but intense professional experience and have an interest in the world of startups, this is  the right choice for you!

The Value Chain Innovation brings together everyone to advance the theory and practice of global value chain innovation through research and knowledge dissemination.

People understand the financial and social impacts of the global dynamics and digital communications that are redesigning business, industries, and ecosystems. Our research concentrates on solving problems that are highly relevant to the greater global business community.

When we are talking about e-entrepreneurship we refer to establishing a new company with an innovative business idea within the Net Economy, which, uses an electronic platform in data networks, and offers its products and services based upon a purely electronic creation of value.

Part time entrepreneurships are the newest and best way to accomplish your dream of being an Entrepreneur without hampering your current job.

No matter how good you are at your permanent job, it is never as satisfactory or rewarding as having your own business. If you have always dreamt of being an Entrepreneur, here are a few part time business ideas with which you could start your career with. It is not only going to help you kick off your dream but would also help you feed your entrepreneurial soul.

The field of business analytics has improved significantly over the last few years, providing businessmen with better insights. It's just like having a window open into the future where you get to discover today, and choose the direction for tomorrow. It's the greatest source of ideas for businesses that don't even exist yet. Unique, powerful ideas no one is taking advantages of, but yet has huge built-in growing demand. The various forms of business organisations have emerged in recent era which ranges from widely known franchising to relatively new E-commerce and M-commerce.

Entrepreneurs innovate. Innovation is the specific instrument of entrepreneurship. It is the act that grants resources with a new capacity to create wealth. Innovation, truly, creates a resource. There is no such thing as a “resource” until man finds a use for something in nature and thus endows it with a specific economic value.

The same holds just as true in the social and economic spheres too. There is no greater resource in an economy than “purchasing power.” Purchasing power is the creation of an innovating entrepreneur.

It is the process of setting up one’s own business as distinct from pursuing any other economic activity, be it employment or practising some profession. Entrepreneurship is about business start-ups and renewals. It appears at the time of starting a new business, disappears for some time in the course of stabilising the venture as an on-going business and reappears in case there is a need for introducing any changes in product, market, technology, structure and so on. It is often said that everyone is an entrepreneur when he actually ‘carries out new combinations, and loses that character as soon as he has built up his business, when he settles down to running it as other people run their businesses. In developed countries, the distinction between the entrepreneurial focus on start-ups and managerial focus on routine is so sharp that it is argued that once the project has reached a level of maturity, the entrepreneurs must move out and the managers must come in.