Brand Management

Branding means designing and implementation of marketing activities and programs to construct, measure, and manage brands to make best use of their value.

There are various steps one should follow while strategic branding. They are:

1. Identification and establishment of brand positioning

2. Plan and implement brand marketing campaigns

3. Measuring and interpreting brand performance (audit)

 4. Increasing and sustaining of brand equity

  • Customer based Brand equity
  • Strategic Brand Management
  • Advertising
  • Marketing Role in Advertising
  • Niche Marketing
  • Economic Role
  • Intergarted Marketing Communication (IMC)
  • Trade Journal Advertising
  • Public Relations
  • Ad- Campaigns
  • Brand Value
  • Customer Retention
  • Purchase Conversion
  • Price Premium

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